DigiMEP needed to stand out at the HVAC industry conference by showcasing their software solution through impactful booth materials. The challenge was to create professional marketing materials that would quickly demonstrate the value of their digital tools to traditional HVAC contractors.

Created an integrated booth presence that combined visual appeal with strategic lead generation. Retractable banners and flyers featured clear value propositions alongside QR codes, while an engaging booth activity - a cooler giveaway - incentivized email collection. This dual approach not only attracted visitors but created a valuable contact database for follow-up campaigns.