Challenge

Build a complete brand identity for Proper Formation, including logo design, color scheme, typography, and web presence. The brand needed to reflect their expertise while resonating with ambitious startup founders seeking growth guidance.

Brand Elements

Logo Design

Created a sophisticated logo fusing 'p' and 'f' letters through geometric precision. The circular void and sharp lines represent growth and formation, while clean proportions ensure strong impact at any scale. The minimalist design works seamlessly across digital and print applications.

Color System

Developed a bold black and white primary palette that commands attention while maintaining professionalism. Minimal color accents add sophistication to key interactive elements.

Brand Voice

Established a confident, direct communication style that emphasizes expertise and results. Strong headlines and clear messaging guide users through the website.

Key features

• Created a modern, conversion-focused website design
• Developed a distinctive brand voice and visual identity
• Built fully responsive platform optimized for all devices
• Implemented easy-to-update content management solution